StorycairnClaims and precise copy
25 checkable notes for claims and precise copy.
- Replace an unsupported superlativeA headline says “the best” without defined criteria.
- Qualify a time-saving claimA single example becomes a universal promise.
- Distinguish available from plannedA roadmap feature appears in present-tense copy.
- Write an honest sample labelIllustrative data resembles a real customer result.
- Explain accepted versus deliveredA service acknowledges a request before completion.
- Avoid a guarantee by implicationConfident copy removes important conditions.
- Write a bounded privacy statementA local behavior is turned into a system-wide privacy claim.
- Explain a preview accuratelyA mock view looks like a working integration.
- Remove false urgencyA deadline is invented to increase clicks.
- Describe a limited rolloutSome users have access while others do not.
- Explain a percentage changeRelative and absolute changes are confused.
- Write a comparison footnoteA table compresses important conditions.
- Avoid implying certificationA design choice sounds like an external endorsement.
- Handle a customer resultA testimonial contains a measurable outcome.
- Explain a beta limitationA beta badge alone does not explain risk.
- Write a recovery statusAn error message promises a recovery that has not happened.
- State a compatibility claimA broad platform label hides version limits.
- Describe human reviewThe phrase “reviewed” conceals what was checked.
- Avoid anthropomorphic certaintyAI output is described as understanding or knowing facts.
- Write a transparent estimateA forecast looks like a measured outcome.
- Correct a unit mismatchCopy combines figures measured on different bases.
- Explain a feature dependencyA feature works only after another step.
- Replace an ambiguous pronounA sentence has two possible subjects.
- Write an evidence-based headlineThe headline outruns the article's conclusion.
- Audit a call to actionA CTA promises an unavailable destination or outcome.